Customer loyalty programs are an excellent approach to enhance holiday-themed marketing. So, how can you use your loyalty program this Valentine’s Day? The day of love is here, so make sure you’re prepared with these five simple promos.
1. Sharing Is Caring With A Promotion.
Offering “buy one, get one” incentives can encourage customers to spend more money overall. It’s simple to integrate with many customer loyalty schemes. For example, if a customer in your loyalty program buys one coffee (in-store or via an app), encourage them to add a second coffee for a loved one at half price!
2. Reach out to those customers you missed.
Send a “We Miss You” campaign to inactive clients to rekindle the relationship. You may easily use this type of offer in your loyalty program. Simply fetch a report from your program dashboard to identify which clients have been inactive for the time period you specify.
Then, send an email to those consumers with an offer to redeem with their loyalty card. The promotion could be a free pastry or additional rewards in their account for their next purchase.
3.Show some love with digital gift cards.
Do you provide an eGift program? Get creative with your digital gift cards this Valentine’s Day. When sending a gift card from afar, provide customers with a Valentine’s Day-themed eGift card from which to choose. You can also honor individuals who aren’t so “lovey” about Valentine’s Day by sending them an anti-Valentines card. In addition, use your eGift program to give promotional cards. This campaign is intended for all customers, not just those who participate in reward programs
4. Provide double rewards for Valentine’s Day items.
Do you serve a special red velvet latte on Valentine’s Day? Perhaps your business sells candles, wine, or chocolate. Offer double rewards on any Valentine’s Day-themed item they purchase! This promotion benefits you in several ways. First, your consumers are pleased because they will receive double the number of rewards points.
Second, you encourage the clearance of holiday-themed product to make way for new inventory. Third, this promotion is a simple approach to attract new loyalty program signups. Is your business not especially geared toward Valentine’s Day items? That is okay! You can use this promotion with any item of your choosing.
5. The More The Merrier: Target New Loyalty Customers.
Show some love to all of your customers by running a promotion to boost loyalty program signups. First, remind your clients that registering for your reward program is free! And then, if they sign up on Valentine’s Day or Valentine’s Day PLUS the following week, they will receive double the incentives on their next purchase!