Valentine’s Day is known for evoking love in young couples. However, we must also keep in mind that it also calls for people to celebrate its many facets. There are many companies that can boost their sales these days just by planning and executing an appropriate digital campaign as per their target audience.
I have a simple but effective suggestion for your business.
Are you interested in knowing more about it? If yes, then let me share some interesting insights! Valentine is not the time to relax for online services and online stores.
Is it possible for me to increase my sales two times over, you ask? The answer is Yes, you can! But the success strongly depends on the following conditions:
Now, have you thought about your Valentine’s Campaign yet? No? Well, you nothing to worry about because in this blog I will be sharing some useful ideas that will help you conquer the hearts of your customers on this Valentine’s day.
Promote Your Restaurant Business Through EPOS Software This Valentine’s Day
If you are operating in hospitality industry the occasion of Valentine can be of great advantage to increase your return of investment. A mouth-watering menu might not be enough to drive more customers to your restaurants, but an EPOS system can.
It will take care of your inventory, staff management and your marketing campaigns. In addition, Epos system for takeaway can be effectively used for promoting your Valentine’s day special menu items.
What you have to do? Here are some tips:
1. Make a Special Menu
Most business owners wonder why they’re not able to bring in more customers on special occasions like Valentine’s day. Most of the times the culprit is the ordinary menu. At this occasion, you need to customise your menus in accordance to a theme that can help them feel the love in the air.
Need suggestions in this context? Here you go! Couples usually like the small details such as a heart-shaped dessert or a glass of cava to toast. If you include it, don’t forget to mention it in your promotions of Valentine’s Day because these small details can make a user decide between your restaurant or another.
Are you using a point of sale system in your restaurant or takeaway? If yes then you should create a special theme in your POS system for Valentine. Remember to chose best EPOS system available in the market to make sure you take full advantage of this loving day.
2. Create a Romantic Atmosphere
To be honest! I don’t know to what extent your restaurant is romantic but, if it lacks a bit of atmosphere, you must create it. Candles on the tables or dimmed hue lights can do the trick.
I suggest that you think out of the box to create more special environment in your dining space. You can also choose to put some red tablecloths, centerpieces with flowers or petals. Music is another aspect to consider.
3. Promote your Valentine’s Menu on the Internet
Wait! I have another suggestion for you. Put a sign on your facade to be seen from the street and think of a speech with the most important details so that your waiters subtly mention it to customers.
You have your campaign ready, great! Now, I will focus on the key to success for your restaurant on Valentine’s Day. These are the steps you must follow:
In the online promotion field, you can use several tools to increase your business profits. Below, I am sharing some few ideas:
- Business Website: The days before Valentine’s Day, you have to create a specific section on the website that shows what you are going to offer for Valentine’s Day so that, anyone who visits, knows that you have news and finds out about your promotional campaign. Write a small post with the menu and remember to include the small details about the menu.
- Newsletter: If you have a good database, create an attractive email and send it to your audience. To create excitement and a good response, try to be creative, especially with the subject related to Valentine’s Day.
- Social Networks: Although social networks are an ideal place to promote a restaurant on Valentine’s Day. Ask people what plans you have, show them a dish, what you have in mind. This is much more subtle and you will get their attention.
- Adwords: Creating a specific Adwords campaign for the occasion can give you an extra push. What I mean is that you’ll have to play with the keywords related to romantic dinner, loveable day, cosy environment.
Three Reasons to Perform Valentine’s Campaigns
Under this heading, I will be highlighting three reasons as to why it’s necessary for you to promote your business on Valentine’s Day:
Conclusion
Pre-holiday hype is a great opportunity to earn. To achieve the results, you need to think over the marketing concept in advance, select products for sale, develop promotional offers, decide on advertising channels and arrange landing pages.
Intelepos takes pride in offering EPOS for hospitality for its various clients throughout the United Kingdom. Contact us today and ask for a free demo!